Brands
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New Arrivals from the Optimum Baits Brands
The Optimum Baits brands continue to innovate with new products, with many of them being created in Japan and then hitting stores in the United States. This group of brands, including Deps, Zappu, ima, and more, is distributed by California-based Optimum Bait Co. and continues adding more products. Here's a rundown of some of the new arrivals.
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What’s New with the Rapala Brands for 2022
Their products work well for all species, but for bass anglers Rapala, Terminator, Sufix, Storm, and VMC are some of the best names in bass fishing.
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What’s New with the Optimum Bait Co. Brands for 2022
The team at Optimum Bait Co. produces great baits for salt and freshwater anglers under that brand name, but they are also responsible for bringing some of the most popular Japanese baits to us here in the states.
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Up and Coming from the Optimum Fam
The Optimum Baits family of brands continues to expand with new colors, more sizes, and items directly from the Japanese market. Add in the new gear for Ned Rig fishing, and there are many new things for bass anglers this year.
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Southern Lure’s Iconic Scum Frog™ and Bass Rat™ Brands Acquired
American Baitworks Acquires Southern Lure Company Southern Lure’s Iconic Scum Frog™ and Bass Rat™ Brands Positioned for Growth with New Investment in Product Design and Marketing
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Outdoor company working with Walmart on American Jobs Initiative
PRADCO Fishing and the expansion of its manufacturing facility in Fort Smith, Arkansas. Additionally, the company celebrated Walmart's commitment to buy an additional $250 billion in products supporting American jobs by 2023.
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PRADCO Outdoor Brands Seeks Top Performing Sales Rep
PRADCO Outdoor Brands Seeks Top Performing Sales Representative Sales Representative Needed for Lower Michigan and Indiana
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PRADCO Outdoor Brands Acquires Norman Lures
PRADCO Outdoor Brands, a leading manufacturer and marketer of fishing and hunting brands and products, has acquired legendary fishing lure brand Norman Lures, formerly of Greenwood, Arkansas.
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Bertrand Signs with Abu Garcia and Berkley Brands
Josh Bertrand is dedicated to the sport of fishing, and has developed an impressive list of accomplishments. Through his young career, the Arizona native has developed a reputation on tour as a leader that strives to give back to the sport he loves and as a relentless competitor. It is this drive and passion for the sport of fishing that lead to a renewed contract between Bertrand, Abu Garcia and Berkley.
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Pradco Outdoor Brands Names French VP Of Sales
BIRMINGHAM, Ala. – PRADCO Outdoor Brands, a leading manufacturer of innovative, high-quality fishing and hunting products, has named Kim French as its Vice President of Sales. French has been a manager in the PRADCO sales organization for more than 19 years. He has served as a Sales Manager for PRADCO's Fishing Division and for Moultrie, PRADCO's largest brand. In both positions, Kim helped achieve historic sales highs. Most recently, Kim served as PRADCO's Director of National Accounts. In his role as Vice President of Sales, Kim will oversee all areas of PRADCO's sales efforts. "I am delighted that Kim has agreed to accept the Vice President of Sales role," said PRADCO Outdoor Brands President Robert Schoenvogel. "Kim is a true sales leader, and he is a PRADCO veteran. He is a terrific ambassador for all of our PRADCO brands, and he is excited to lead the sales team to new levels of performance and effectiveness." French began his career at PRADCO in 1987 with the Fishing Division in Fort Smith, Ark. After leaving the company to assume sales management roles with Doskocil and then Bushnell, he returned to PRADCO in 2010 to accept the National Sales Manager position at Moultrie Feeders. French has a Business degree from John Brown University and an MBA from the University of Phoenix. "I'm excited to have the opportunity to lead the POB Sales Team," French said. "It's a huge responsibility, and I'm humbled by it. We want to find ways to better present our products to our customers and have a better presence in the marketplace. My approach will continue to be hands on and involved with each customer to understand their needs and wants. I want to be face-to-face with the customer. That's my style." French will be relocating to Birmingham and will work at the POB Headquarters. PRADCO Outdoor Brands is headquartered in Birmingham, Alabama. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands, and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, and Code Blue. PRADCO Fishing owns more than 15 brands including YUM, Rebel, Booyah, Bandit, Bomber, Lindy, Little Joe, Thill, Heddon, Cotton Cordell, Smithwick, and Arbogast. For more information on PRADCO products, please visit our website at www.pradcooutdoorbrands.com.
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