SHERMAN OAKS, CA - Fishhound, www.fishhound.com,
the fastest growing online fishing club, and Humminbird, the world's leading
manufacturer of premium fishing electronics, are pleased to announce that both
parties have entered into a strategic partnership. Under the terms of the
agreement Humminbird will serve as Fishhound's
exclusive fishing electronics partner.
In this capacity, legions of loyal Fishhound
members-including nearly 400,000 Facebook friends-will have instant access to
Humminbird products and information, along with the opportunity to build points
to test the company's products.
Fishhound's Product Showcase allows fishing-related
manufacturers and service providers to seed the market and leverage the
promotional power of the Web and the "viral" qualities of social
media to instantly reach hundreds of thousands of hardcore anglers. The field
testing component of Fishhound's Product Showcase
already allows members to choose, test and review products from nearly 100
reputable brands, including Gary Yamamoto Custom Baits, Lindy, Carrot Stix, Snag Proof, Temple Fork Outfitters, Rat-L-Trap, and
more.
Through Fishhound's points-based Field Testing
program, members will now be able to earn the opportunity to test Humminbird's cutting-edge electronics. That, according to Fishhound Vice President of Operations Rick Patri, is huge. "Humminbird is speeding into the 21st
Century of fishing. From their portable units all the way up to the biggest
thing in fishing electronics - 360 Imaging - we're excited to offer our members
the latest and greatest fishing electronics and field testing
opportunities," says Patri.
Fishhound's marketing platform significantly
outperforms traditional TV and print advertising as well as banners at other
high-traffic websites.
"When you command the attention of nearly 400,000 loyal fisherman who are
eager to learn about or get their hands on our partner's products, you can
easily create earned media that will generate more brand awareness than
Humminbird could ever achieve with another partner," said Patri. "Brand loyalty starts early and we're creating
huge numbers of loyal brand ambassadors that are sharing with the world why
they love our partner's products. These unbiased opinions from fellow anglers
are much more believable and compelling than self-promoting ads featuring paid
professional anglers."
"We see this as a great opportunity to reach enthusiastic and engaged
anglers," says Humminbird brand manager Jeff Kolodzinski.
"No other online fishing club can deliver what Fishhound
can, so it was a no-brainer for us. What better way to instantly and repeatedly
reach a half-million anglers, build real-world product feedback and continue to
address the needs and wants of fishing enthusiasts across the country."
To learn more about Fishhound.com's Product Showcase
and Field Testing Program, or to register for free as a Fishhound.com user,
visit: www.fishhound.com. If you'd like
to get your product front and center at Fishhound.com and create viral
"buzz" among Fishhound Facebook fans
through user field tests and testimonials, contact Program Manager John Loughlin, john@fishhound.com,
or Director, Social Marketing, Dena Woerner, dena@fishhound.com.
About Fishhound.com
Fishhound is a thriving social network where anglers,
manufactures, lodges, tackle shops and a variety of fishing related business
interact with one another on a platform designed to leverage the viral nature
of social media. With today's changes in consumer buying patterns, Fishhound educates and influences the buying decisions of
today's social media savvy anglers by reaching millions of anglers per month.
Sign up for free at http://www.fishhound.com/registration.
About Johnson Outdoors Marine Electronics
Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, LakeMaster, Minn Kota and Cannon brands. Humminbird® is a
leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth
gauges. LakeMaster® is the premier brand of
high-definition electronic fishing charts. Minn Kota® is the world's leading
manufacturer of electric trolling motors, as well as offers a complete line of
shallow water anchors, battery chargers and marine accessories. Cannon® is the
leader in controlled-depth fishing and includes a full line of downrigger
products and accessories.
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