PUROLATOR, THE OFFICIAL OIL AND AIR FILTER OF BASS, EXTENDS CONTRACT THROUGH 2008
CELEBRATION, Fla. - Purolator, the Official Oil and Air Filter of the CITGO Bassmaster Tournament Trail, announced today that it has extended its contract with BASS, the worldwide authority on bass fishing, through 2008.
Purolator will continue to be the title sponsor of the highly coveted Purolator Big Bass prize, which rewards the angler who catches the biggest single bass during each day of a BASS event. Additionally, Purolator awards the Purolator Big Bass of the Tournament to the angler with the biggest bass of the tournament. In 2005, Purolator gave anglers approximately $141,000 in Big Bass awards.
In 2006, Purolator will boost that amount to more than $170,000. It will support the CITGO Bassmaster Classic, CITGO Bassmaster Elite Series, CITGO Bassmaster Northern and Southern Tours, BASS Federation Nation Championship and the ESPN Outdoors Bassmaster Series presented by Advance Auto Parts. Additionally, the Purolator Big Bass will be featured on the CITGO Bassmasters, each Saturday at 10 a.m. ET on ESPN2.
"The BASS sponsorship has been successful for us on many levels," said Rob Malone, vice president of Purolator. "Not only have we experienced positive growth in brand awareness and in our overall business, we've also developed great partnerships with the other sponsors and great endorsement relationships with our Team Purolator pros."
Purolator will also sponsor the Purolator Big Bass Fan program at select CITGO Bassmaster Elite Series events and the Bassmaster Majors. Twelve lucky fans will be paired with anglers on the final day of competition. If their angler weighs-in the day's biggest fish, that fan will win $1,000.
"We are pleased that Purolator has extended its relationship with BASS, the worldwide authority on bass fishing," said Don Rucks, vice president and general manager of BASS. "We look forward to another successful tournament year, which launches next week with the CITGO Bassmaster Classic in Florida."
Purolator's sponsorship will continue to include on-site tournament presence, boat sponsorship, youth programs and conservation efforts, as well as a significant presence in BASS' television, print and Internet media outlets.
Purolator Products, NA LLC is headquartered in Brentwood, Tenn., and its primary manufacturing and distribution center is located in Fayetteville, N.C. For more information, visit the company's web site at www.pureoil.com.
BASS stages bass fishing tournaments for every skill level and culminates with the CITGO Bassmaster Classic. Through its clubs, youth programs, aquatic resource advocacy, magazine publishing and multimedia platforms, BASS offers the industry's widest array of services and support to its nearly 550,000 members. The organization is headquartered in Celebration, Fla.
For more information, contact BASS Communications at (407) 566-2208 or visit www.bassmaster.com.
Source: bassmaster.com (2006-02-16)
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