COLUMBIA,
S.C. (August 18, 2014) – The Berkley Experience trailer is poised set up in
Ithaca, N.Y. Consumers are encouraged to flock to the B.A.S.S. Elite Series at
Cayuga Lake on August 22 – 24. The trailer will be on hand to entertain and
offer great deals to consumers.
Each year the Berkley Experience Trailer continues to bring new and exciting
things to consumers. This year is no different, redesigning the entire trailer
for a better experience all around. In its 9th consecutive year, the Berkley
Experience is on the road giving families the full Berkley experience.
Initially, consumers will notice the difference with a brand new wrap on the
exterior and a completely redesigned interior. Once inside the trailer, kids
and adults can experience the rich history of Berkley. Onlookers can also
examine, for the first time, a look inside the Berkley labs in Spirit Lake,
Iowa. It’s here where many of the innovative products we use today were first
painstakingly researched and studied.
There is also a timeline of key products, an updated fish biology section and
all new educational videos on Berkley products. The walk through will also
display how the products were developed from the ground up.
Four highly trained Berkley professionals are on hand to provide more in depth
knowledge on products, knot tying, line selection and how to select the best
baits to Catch More Fish.
“We are extremely excited about the upgrades to the Trailer and the experiences
that anglers of all skill levels will have this year,” said Andrew Marks,
Berkley Marketing Director. "Our Experience Trailer team is ready to
answer your questions and help anglers of all ages and skill levels learn about
fishing, our passion and our company’s heritage”.
We have many new stops this year including four B.A.S.S. Elite tournament
locations. You will be able to follow the trailer on our Facebook page along
with our website.
“The Berkley Experience Trailer is such an integral part of our dedication to
angler education that we have designed a page on our new website to bring as
much of the trailer experience as we can into homes internationally,” said
Chris Hockley – Berkley Brand Marketing Manager. “On the page, visitors see
photos, trailer videos, fun facts and much more.”
For more information about the Berkley Experience Trailer visit http://www.berkley-fishing.com/experience.
August 22 – 24
B.A.S.S. Elite Series - Cayuga Lake
Ithaca, N.Y.
The current list of upcoming stops include:
September 20 – 21
B.A.S.S. Elite Series AOY Championship - Bays de Noc
Escanaba, Mich.
October 17 – 19
Berkley Big Bass Challenge
Lake Fork, Texas
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures,
rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®,
Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™,
Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, SevenStrand®, Shakespeare®, SpiderWire®,
Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a
dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a
subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing
outdoor and active lifestyle products. Additional information can be found at http://www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a
diverse range of consumer products with a portfolio of over 120 trusted,
quality brands sold globally. Jarden operates in
three primary business segments through a number of well recognized brands,
including: Outdoor Solutions: Abu Garcia®, AeroBed®,
Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®,
Gulp!®, Hardy®, Invicta®, K2®, Madshus®,
Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®,
Shakespeare®, Stearns®, Stren®, Trilene®,
Völkl®, Worth® and Zoot®;
Consumer Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr.
Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®,
Sunbeam®, VillaWare® and White Mountain®; and Branded
Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy
Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First
Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®,
Lillo®, Loew Cornell®, Mapa®,
NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee
Candle®. Headquartered in Florida, Jarden ranks #356
on the Fortune 500 and has over 30,000 employees worldwide. For further
information about Jarden, please visit http://www.jarden.com.
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